Deezer is the latest streaming service looking to boost its presence elsewhere on the web, via embeddable widgets.
It has created a player that works on websites accessed through mobile and desktop alike, as well as a dedicated page on its own site to help people create widgets for songs, albums, artists and public playlists.
Up to 30 seconds of music can be shared, as well as full podcast tracks. Deezer said it hopes that artists and fans alike will use the new feature.
It’s not alone though: SoundCloud made its openness a key feature of its service from its earliest days, while Spotify and Apple Music also have sharing/embedding features available, and YouTube videos can also be embedded anywhere online.