bauer media

Music streaming services want to displace traditional radio as the first port of call for listeners, and part of their strategies involves adding more radio-like features (live audio included) to their services.

However, this is not just a one-way competition: we expect to see more radio stations fighting back by… adding more streaming-like features.

Witness Bauer Media Audio in the UK, which is launching ‘premium subscription online radio services’ for four of its stations: Scala Radio, Jazz FM, Planet Rock and Kerrang Radio.

Each service will cost £3.99 a month, giving listeners 20 online radio stations as well as on-demand shows, documentaries, artist interviews and other content – all without ads. Listeners will also be able to skip up to six tracks an hour.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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