The blocks are falling into place for the convergence of on-demand music streaming and livestreamed concerts. We’ve reported on the assorted efforts and experiments of Spotify, Apple Music, Amazon Music and other DSPs.

Now Deezer is making its move, via an investment in a startup called Dreamstage. That’s the company co-founded by former Sony Music digital boss Thomas Hesse, which has run more than 50 livestreamed concerts since its launch in August 2020.

The announcement of the investment did not include specific details about how (or even if) Dreamstage will be integrated into Deezer itself, rather than simply promoted to its listeners. However, the promise that the companies will “look at new opportunities for how music fans can benefit from Dreamstage’s live streaming capabilities” offers a pointer to something deeper.

Amazon Music (with its integration of sister service Twitch) and YouTube Music (obviously, given the live elements on its wider service) are the leaders, but all the DSPs now appreciate that live streams – be they video or audio – will have a place in their future.

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Stuart Dredge

Music Ally's Head of Insight

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