Snap has been making ‘originals’ – short-form TV shows – for Snapchat for a while now. Over 128 of them, in fact. Now the company has announced its latest slate, including a reality show for a music star.

‘Off Thee Leash with Megan Thee Stallion’ will see the artist “joined by celebrity friends and their pets hosted in a way that only Megan can”. It will debut on Snapchat alongside other new shows starring influencers including Charlie and Dixie D’Amelio and Niki and Gabi DeMartino. Oh, and something rather fun called ‘The Me and You Show’ that will use clever tech to let Snapchat users put themselves and their friends into a comedy sketch show.

These Snap Originals can reach big audiences. Snap claims that in the US, “in the second half of last year over 85% of the Gen Z population watched a Snap Original”, while its recently launched ‘Ryan Doesn’t Know’ show starring Ryan Reynolds attracted more than 20 million viewers.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *