It’s clearly the day for partnerships with social media companies that have rubbed some rightsholders up the wrong way. Alongside Billboard/Twitter we also have a SoundCloud/Triller tie-up to tell you about.
SoundCloud is launching a playlist on Triller to spotlight emerging independent artists. Housed within Triller’s ‘Music Discovery’ page, it will focus on artists whose tracks have momentum on SoundCloud, and will also be available to stream on SoundCloud itself. The tracks will all be available for Triller users to put in their own videos, while artists will be able to link their SoundCloud and Triller profiles.
There is talk of royalties too: the announcement talked about artists’ ability to “grow additional revenue through SoundCloud’s new fan-powered royalties system” by linking their profiles.
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