Tips economies are increasingly big business on social apps and video services of all kinds. Now Twitter is making its move. It is introducing a feature called ‘Tip Jar’ that will help people to donate directly to other Twitter users.

Everyone using Twitter in English can now send tips, although the people who can accept them is currently limited to “creators, journalists, experts, and nonprofits”. But musicians are clearly part of this cohort, as can be seen within the list of payment options being supported by the new feature.

“The services you can add today include Bandcamp, Cash App, Patreon, PayPal and Venmo,” explained Twitter. Bandcamp is the obvious pointer towards ‘Tip Jar’ being useful for independent musicians, although Patreon is also continuing to grow its community of artists.

We’ll be keen to see which musicians get access to the new feature though: the biggest artists on Twitter in terms of followers may not necessarily be the ones using Bandcamp.

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Music Ally's Head of Insight

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