Happy birthday to you, Nigeria-based Afrobeats label Mavin, which was founded nine years ago. Those nine years have seen Mavin generate more than 2.3bn streams from its catalogue, and increasingly global success for signings like Rema.

Now Mavin is launching a program that it hopes will bring through future music industry leaders. It’s called Mavin Future Five, and will initially see five 18-23 year-olds trained up in digital, artist relations, new business, PR and promotions, and creative marketing.

“We have young artists coming through and they are bringing with them, a fresher voice and newer dynamics. Yet the music business is more than just the sound of its artists,” said founder Don Jazzy. “Our new talent development model, Mavin Future Five will be occupying the salient positions that make the music industry tick.” It’s part of a wider drive to nurture the next generation of executives in Nigeria, and Africa more widely, which also includes the Music Business Academy for Africa that Music Ally recently teamed up with iManage Africa to launch.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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