We covered British startup Yoto when it launched in 2017. Founded by former 7digital boss Ben Drury, it was a speaker for children, minus the privacy worries of smart speakers for grown-ups, but stocked with music, stories and educational content.
Now the company is deepening its catalogue of music, with some exclusive releases from children’s music artists including Jazzy Ash, Caspar Babypants, Elliott Park, and Sonia De Los Santos. The music is delivered on ‘cards’ that slot in to the Yoto device.
“This is just the start of Yoto’s new music content journey. We are going to continue to offer music from a broad spectrum of diverse music creators that is beautifully made and thoughtfully put together,” said the company’s head of music Dom Hodge. Buzz is growing around Yoto in the children’s entertainment world: Disney, Pixar and Lego are among its other recent partnerships.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…