There has been a flurry of music streaming services launching across Africa in the last year or two, at the same time as the big global DSPs move in to the continent.

AfroCharts is one of the local players hoping to carve out a niche for itself, and judging by an interview its founder Leonard Novati gave to Techpoint Africa, it has some momentum. The service launched early in 2020 with web and app versions, with a model involving artists uploading their tracks directly to the platform.

Available in free and subscription tiers, the continent-wide service now has more than 7,000 artists’ music, and more than four million listeners, with Zambia its biggest market at the moment.

According to Novati, the next step is partnerships with telcos and licensing deals with local and global rightsholders, as well as ambitions to add livestreaming and a tips economy over the next 18 months.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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