Marketing

eBay gets into the digital collectibles game (including NFTs)


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One of the barriers to non-fungible tokens (NFTs) going truly mainstream has been the process of getting set up to buy them, if you don’t already know your way around cryptocurrency wallets. That’s why an announcement yesterday from eBay is very interesting indeed.

It is moving properly into the digital collectibles market, claiming that “this emerging area has reached a tipping point of credibility, trust and adoption so that mainstream audiences now feel comfortable exchanging new forms of digital collectibles”.

That is the spur for eBay adding the ability to sell NFTs on its e-commerce platform, although initially this will be restricted to “trusted sellers who meet our high standards, across categories like trading cards, music, entertainment and art”. However, the company promised an expansion based on these early tests, including more categories of NFTs, and plans for “new capabilities that bring blockchain-driven collectibles to our platform” later this year.

Stuart Dredge

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