We enjoyed analytics firm Chartmetric’s recent three-part series exploring the streaming growth of regional Latin music, using data from Deezer among other DSPs. Now Spotify is talking about the success of one particular flavour of that music, Regional Mexican (RHMX for short), on its service.

“In 2020 alone, over 1.8 billion RGMX songs were streamed globally on Spotify,” explained the company, in a blog post highlighting the growth of its ‘Los Que Mandan’ playlist. That now has more than 2.7 million followers, with half of its listeners aged between 18 and 29 years old. Spotify added that it now has more than 130 RGMX editorial playlists available.

Meanwhile, in another corner of the musical universe, Spotify has also launched a playlist called ‘Hill Country Blues’, focusing on the Northern Mississippi blues sub-genre of the same name. Why is this notable? Well, the Black Keys have curated part of the playlist’s first lineup, ahead of their new album of hill country blues covers. And that’s notable because the band were one of Spotify’s prominent critics back in the day (2012, specifically), although they have since added their music back to the service.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *