A Death Row Records museum? We’re only interested if there’s an interactive exhibit where you get to dangle Vanilla Ice off a balcony… (Obligatory note: this music industry legend has been denied.)

And anyway, we certainly are interested in The Death Row Experience, a “virtual museum recollective” launched this week to celebrate the 30th birthday for the pioneering hip-hop label. It’s a series of rooms viewable in 360 degrees, with fans encouraged to seek out 30 hidden items – all to a soundtrack of Death Row’s big hitters (2Pac, Snoop Dogg, Dr Dre and more).

Death Row worked with Flux88 Studios and crypto artist TillaVision on the site, with plans for new rooms to be added on the 30th of every month. And yes, we did say ‘crypto artist’ – among the easter eggs are medallions that lead out to a series of Death Row NFTs hosted on Fanaply, ranging in price from $30.30 to $20,030.30.

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Music Ally's Head of Insight

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