More than 475 million people are using Pinterest to make creative plans and collect content. Recently it introduced a new format called ‘Idea Pins’, which yesterday rolled out to users in the US, UK, Australia, Canada, France, Germany, Austria and Switzerland.
It’s a way to create longer video clips for Pinterest, including voiceovers and soundtracks. Those soundtracks will come from production music firm Epidemic Sound, which says it is providing a catalogue of ‘thousands’ of tracks for the new feature.
Investors approve of the strategy, clearly: Epidemic Sound recently raised a $450m funding round valuing the company at $1.4bn.
The firm still raises hackles elsewhere within the music industry, but it’s doing an effective job of getting its catalogue into various creative tools and creator workflows – with Pinterest potentially the biggest canvas yet.