At our recent conference in Japan, one of the points made in the session on livestreaming was that the word itself covers a wide range of experiences: from impromptu kitchen broadcasts to big-budget staged performances, with further layers of social and shopping features too. New startup Flymachine certainly sounds like it’s aiming at the higher end of this scale.

Unveiled yesterday, it’s a platform for virtual events, with fans able to “enjoy a view akin to a front-row seat and can move between various rooms and spaces for chance encounters and shared moments with both new and familiar faces”. That includes built-in video chat, and interactive features controlled by the artists who are performing.

The company’s founders include Andrew Dreskin, previously the founder of ticketing firm Ticketfly and Bonnaroo and Outside Lands co-founder Rick Farman, with ATC Management also part of the founding team.

This video shows how it all works, with deals already in place with US music venues like New York’s Bowery Ballroom and LA’s Teragram Ballroom to host the performances.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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