Zara Larsson set for album launch event within Roblox


It isn’t just artists signed to Roblox investor Warner Music Group who are exploring the potential of the games platform. Zara Larsson, signed to Sony’s Epic Records, is next up for a Roblox event. She’s going to be promoting a new edition of her latest album ‘Poster Girl’ with a ‘dance party’ on Roblox, with four separate showtimes over the course of Friday, Saturday and Sunday this week (21-23 May).

The event will include a performance and Q&A with fans, in a Roblox experience designed as a Swedish lake house.

Fans are promised mini-games and virtual merchandise. Oh, and: “There will be animals roaming the virtual property, including Zara’s favorite: pigs.” Which is nice.

The launch party experience is already live, and at the time of writing has notched up more than 700k visits, with nearly 22,000 people favouriting it ahead of the weekend.

Stuart Dredge

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