Music-focused marketing agency Creed Media was only founded in 2018, but has already grown to a 40-person headcount through its work on social campaigns for the three major labels, as well as brands like KFC, H&M and Red Bull. Now the company is taking funding from sports and media investor Aser Ventures, which is taking a ‘strategic stake’ in the Swedish agency.

It will now sit alongside other sports and entertainment marketing agencies under the Aser Ventures umbrella, including Eleven Sports, as well as football club Leeds United and streaming service LiveNow. The latter is no stranger to Creed Media: the companies worked together on Gorillaz’ Song Machine Live online concert last December.

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Music Ally's Head of Insight

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