Dance label Ministry of Sound is celebrating its 30th anniversary this year, and it has just announced a partnership with streaming service Mixcloud.
Ministry says it will be “sharing their extensive archive of curated playlists exclusively on Mixcloud” using its subscription feature: “the home for the unrivalled collection of Ministry of Sound compilations, mini-mixes, artist mixes and never heard before archive DJ sets, which will all be available to stream in their entirety for the first time ever”.
There will also be co-branded DJ sets at physical and online events, broadcast on Mixcloud. Ministry’s profile on the service already has nearly 63,000 followers.
If ‘exclusive Ministry of Sound playlists’ sounds familiar, you might be remembering the 2018 deal that made the label’s playlists exclusive to Apple Music. Those playlists returned to rival streaming services a year later, although Ministry has since made some remixes of its ‘The Annual’ compilations available on Apple Music too.