From Massive Attack and Portishead to Idles and DJ Krust, the British cities of Bath and Bristol have a marvellous musical heritage. Now it’s being explored in an interesting digital way, courtesy of a project called ‘Everything is Music‘. It’s a partnership between Crack Magazine and location-based technology startup Landmrk, and like other campaigns created by the latter company, runs in smartphone web browsers rather than requiring an app download.
Music fans can wander around Bristol and Bath unlocking stories, music, videos and holograms by visiting certain locations – a video demo is here for non-locals.
The project aims to encourage people to visit (and buy from) local music businesses, as well as to buy music by the artists featured. The content includes tours of drum’n’bass and dubstep hotspots and LGBT venues; an exploration of women in electronic music; and an interview with Portishead. Oh, and a 2D hologram of ‘Big Jeff Johns’, a man who pretty much anyone who’s ever attended a UK music festival (or gigs anywhere near Bristol and Bath) will have seen down the front at some point.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…