Telcos are set to play an important role in the evolution of music streaming across Africa, both through the rollout of their 4G networks and cheaper mobile data plans, and through partnerships with streaming services.
The latest example of the latter is a deal between Mdundo and Vodacom Tanzania. The latter company has 15.5 million mobile customers, who will now be offered an ‘Mdundo Mixes’ bundle including Mdundo’s premium subscription service, and exclusive music mixes from local DJs.
The deal comes two years after Vodacom Tanzania launched another music service, MyMuze, which offered a mixture of track downloads, music videos, live radio and podcasts.
The new deal is a coup for Mdundo. “Mdundo has a very strong following in Tanzania and we’re therefore pleased to launch our first telco bundle in this market,” said its head of telco Patrick Sambao. The DSP currently has more than seven million monthly active users across Africa.