Music Ally’s team have been casting envious long-distance eyes at Australian festival Splendour In The Grass since 2017, when this YouTube video introduced us to the wonderful Confidence Man. This year, we’ll get to attend – if virtually.

The festival is launching Splendour XR, an ‘extended reality’ edition that will be available to watch from 24-25 July. The festival organisers have booked more than 50 artists to perform “never-before-seen live sets that have been created especially for this global online event”, with early bird tickets starting at A$34.99 for both days or A$19.99 for a single day, although they’ll get slightly more expensive over a series of releases leading up to the event.

It’s a full-on virtual world based on the real-life festival, with attendees able to create an avatar and wander around, as well as chatting to one another in the forums. It’s a partnership with virtual world Sansar, and this demo video offers a taste of how it will work.

Music Ally’s next Learn Live webinar will help you build the strategies for artists to thrive in new international markets!

Music Ally's Head of Insight

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