Songclip is one of the startups trying to help app developers use licensed music in fields from social and dating to fitness and games. It raised an $11m funding round in March, and now it has a deal with Warner Music Group.
The multi-year partnership will bring WMG’s catalogue into Songclip’s API which is used by its clients. For the label, it’s a way to get its music into many more apps without having to strike individual licensing deals – “to dramatically expand its social licensing footprint” as its SVP of new business ventures Alex Kamins put it. Songclip will now begin the work of bringing WMG’s catalogue into its library of 5-30 second music clips.