By Goran Bogicevic /

We’ve written a fair amount about music licensing for fitness tech startups in recent times, but there’s another facet to this sector: gyms and individual fitness instructors who want to make classes available as live or on-demand video. Now licensing firm Syncfloor has launched a new set of tools for those people, offering more than 10k tracks from independent artists. Its first two clients are The Class and Bande, two of the companies offering fitness classes online.

SyncFloor says that its new tools will enable instructors to search for tracks and easily license them, including choosing song segments and varying their speed to match whatever workout they are being used for.

The new tools will put SyncFloor into competition with companies like Feed·fm and 7digital, both of which have made fitness one of their priority customer sectors.

Image by Goran Bogicevic /

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Stuart Dredge

Music Ally's Head of Insight

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