Marketing

A new iOS feature could be big news for mailing lists


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We wrote about some of the musical announcements at Apple’s WWDC keynote earlier this week, but another new feature in the next version of iOS is important for music marketers (and, indeed, all newsletter publishers including Music Ally!) to think about. It’s called Mail Privacy Protection, an option in iOS that “helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location”.

A big pop-up will ask people if they want to use it the first time they open Apple’s Mail app, and if they don’t see the message, the feature will be on by default, reported Nieman Lab.

Its piece, and Platformer’s article asking ‘will Apple Mail threaten the newsletter boom?’ are both worth reading to understand the implications: including for mailing lists of artists.

Stuart Dredge

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