Apple Music rolled out its new ’spatial audio’ feature yesterday, offering a catalogue of thousands of tracks in the Dolby Atmos format. Its co-head of artist relations Zane Lowe published a blog post talking up the technology.

“Eventually there will be new artists who are born into spatial, just like I was born in stereo. Artists in the future might never even think about making a stereo record — because all they’ve ever known is spatial,” he wrote.

Meanwhile, Apple’s Eddy Cue talked to Billboard about the launch. “I think we’re going to see certainly every new song that comes out very quickly here in Dolby Atmos, and you’re going to see people going to their back catalogues,” said Cue. “We went after the labels and are going to the artists and educating them on it. There’s a lot of work to be done.”

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