It’s been a while since we’ve played mobile game Temple Run, but we’ve played a LOT of Temple Run-inspired mini-games for music marketing campaigns in the meantime. The latest example is for Pink Sweat$, courtesy of a partnership between Warner Music Group’s Firepit Technology and startup Anything World (which WMG is also an investor in).

The startup is working on some ambitious technology around virtual worlds and voice-controlled creation, as we outlined in our recent profile. However, Pink Sweat$ Pink Planet takes a simpler approach: a Temple Run-inspired runner accompanied (for fans who sign in to Spotify) by his new single ‘At My Worst’. Fans tap to switch lanes and collect hearts in time to the beat. It’s fun, although being competitive types, we’d quite like a high-score table to give it a bit more replayability.

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Stuart Dredge

Music Ally's Head of Insight

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