How much would you have to pay for a one-day TikTok homepage takeover in the US? $1.4m in the third quarter of the year, rising to more than $2m in peak holiday season, according to a report by Bloomberg.

It bagged a document breaking down TikTok’s advertising prices in the US, suggesting that they are a “significant increase” on what it was charging a year ago, buoyed by the app’s growth to more than 100 million monthly active users in the US.

“Sponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators,” added Bloomberg.

Meanwhile, the document also suggests that around 45% of TikTok’s users in the US are under the age of 18, although as the report points out, this may be a negative aspect for some advertisers, who are focusing on the adult audience.

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Stuart Dredge

Music Ally's Head of Insight

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