The UK government had been planning to end all lockdown measures on 21 June, which would have enabled music venues and clubs to reopen fully. Yesterday, in response to the spread of the latest Covid-19 variant, the government delayed the date for four weeks. Live industry bodies and charities have called for more help for the venues affected, to help them survive.
A survey conducted by the Night Time Industries Association (NTIA) found one in four of its members saying they would not survive longer than one month without further government support. Meanwhile, the Music Venue Trust (MVT) has issued a call to the government of ‘Don’t fail now’, calling for it to quickly distribute its £300m Cultural Recovery Round 3 fund “without the delays and bureaucracy that has beset previous rounds”; to release evidence from recent live music test events; and to increase its vaccination rate still further to ensure the new 19 July date does not see another delay.
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Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…