British industry body the BPI is stepping up its lobbying efforts for more support from the British government.
Today’s instalment is the announcement that British music generated £517.9m in export earnings in 2020, up 6% year-on-year. However, the BPI wants the government to “seize the moment” to boost that even further this year and beyond. How? By doubling the existing ‘Music Export Growth Scheme’ funding to support more artists; pull its bloody finger out (we’re paraphrasing!) on the post-Brexit chaos for tours in Europe; introduce a music production tax credit in the UK; and to reject any “watering down of UK copyright” in trade deals – for example with the US.
The BPI’s announcement is walking a careful line between trumpeting achievements (the exports growth, and the fact that a tenth of global streams are of British artists) and expressing worries (the UK’s share of global music revenue is actually down from its peak of 17% in 2015 to 10% now). It will be hoping the government sees both as a spur for more action.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…