When we first wrote about startup AI Music in 2017, it was working on technology for ‘shape-changing songs’, using AI to automatically remix tracks into different genres and tempos to suit listeners’ current mood or activity. However, like many AI music startups, the company has found new uses for its technology in the years since in more of a B2B vein, from ‘sympaphonic’ audio adverts to adaptive soundtracks for social apps.

Its latest spin-off continues in that vein. It’s called VentureSonic, and is a service backed by AI Music and sonic branding firm Made Music Studio. The idea: music for brands to use across all their audio branding, with the pitch that it can cut production costs by 95%.

Publicis Media, Virgin Hyperloop and Polaris are the first clients for the new company. Note, this isn’t purely AI-generated music: what the AI is doing here is “using thousands of elements created by artists and producers to intelligently produce customised tracks”.

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