Edison Research has published some new data on audio services in the US. It claims that the percentage of Americans subscribing to these services grew from 23% in 2015 to 47% in 2021. This isn’t just about music. The figure covers Americans who subscribe to one or more of: Amazon Music Unlimited, Apple Music, Audible, iHeart Plus, Pandora Premium or Plus, SiriusXM Radio, Spotify Premium or YouTube Music.
“Even smaller niche products like Audible add to the picture, and the coming wave of podcast subscription products may tempt even more people to start paying for an audio product. The number will almost surely pass 50% of Americans paying something for audio in the next year or two,” suggested the company.
The stats sit alongside the latest data from US industry body the RIAA, which says that in 2020 an average of 75.5 million Americans subscribed to on-demand music services, generating $7bn of revenue.