Ah, the age-old cycle of telcos launching their own music services, then shutting them down in favour of partnerships with third-party music DSPs, then launching their own music services again, then… Well, you get the picture. For Telefónica in Spain, the merry-go-round has spun back to in-house services.
The company has brought back its Movistar Música brand, originally used for a music downloads store, as a streaming service. It’s not just a clone of the popular DSPs though: Movistar Música will be offered in Lite and Premium versions costing €4.99 or €9.99 a month. The former is based around a curated selection of playlists, and the latter is an unlimited service that is also available as a €3.34 weekly subscription. The launch in Spain follows the service’s debut on Telefónica’s subsidiaries in Latin America.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…