We wrote about Chinese short-video app Kuaishou in March this year, when its parent company announced that it had more than 750 million monthly active users, and 305 million daily active users. Now the company, Kuaishou Technology, has announced a big milestone for its family of apps: one billion monthly active users. Note, this isn’t just for the Kuaishou app, but across its collection of social and video apps (i.e. it doesn’t mean the former has added 250 million users in a few months).
The South China Morning Post has an article about the milestone, noting that Kuaishou has big plans to challenge rival ByteDance across the world this year, not just in China. It reported that the company “plans to spend US$1 billion to increase its overseas user base this year and has already spent US$250 million in the first quarter” with a particular focus on south east Asia and Latin America. Music is a big part of this, and Kuaishou signed a deal with B2B firm 7digital on that front in March.