We’ve been tracking AI music startup LifeScore since watching its co-founders Philip Sheppard and Tom Gruber (previously the co-founder of Siri) unveil it at Abbey Road Red’s demo day in early 2019.

The company got human musicians to record fragments of music, and built a system that can stitch those fragments together in an adaptive way: reacting to the input or actions of the listener. Or, indeed, their driving style. For LifeScore’s latest B2B deal is with automotive firm Bentley, which is using its technology in a demonstration vehicle.

“The vehicle generates a live, composition of instrumental music in real-time enhancing the emotional experience of every journey,” is how Bentley put it. “The goal is to have music that adapts to the ever changing driving conditions and the driver’s style – from relaxed grand touring to energetic, spirited driving on dynamic roads.”

This is R&D for now, but Bentley said the project is geared towards making such a system part of its first full Battery Electric Vehicle in the future.

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