From the Beatles, Beyoncé and Billie Eilish to BTS, Bob Marley and a host of artists that don’t begin with the letter ‘B’, fitness tech firm Peloton has been building a catalogue of artist-branded workouts under its ‘Artist Series’ banner. Now it’s got competition from Apple. The latter is launching its own series of artist-focused workouts in its recently-launched Fitness+ service.
Engadget reports that Lady Gaga, Keith Urban, Alicia Keys and Jennifer Lopez will be the first to be featured, with the first workouts going live on 28 June.
The 20-30 minute sessions will be available across different exercises, from cycling and treadmill workouts to yoga and dance. As with other workouts on Fitness+, each one will make it easy for people to listen to the tracks on Apple Music after they finish.
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