Fortnite and Roblox are doing it, so why can’t The Sims 4? ‘It’ being live music, and the answer being: yes it can. Publisher EA has announced the first in-game music festival for The Sims 4, its popular ‘life simulation’ game.

Sims Sessions’ will take place between 29 June and 7 July, headlined by Bebe Rexha, with Dave Bayley of Glass Animals and Joy Oladokun among the other artists taking part. Rexha will even be singing her ‘Sabotage’ hit in Simlish, the babbling language created for The Sims games. As we’ve seen in other recent gaming activations for music, there will be digital merchandise available for all three artists.

Three performances does not a ‘festival’ make, but it’s interesting to see EA testing the waters for music performances in this franchise. Meanwhile, EA is launching a #SimlishSessions karaoke challenge on TikTok to promote the event, asking players to show off their own Simlish skills with Rexha using the app’s duets feature.

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