YouTube Music launches ‘Artist on the Rise’ in new countries


Hotly-tipped artist Zoe Wees has been named this morning as YouTube’s latest ‘Artist on the Rise’ as part of its program focusing on emerging stars.  However, the news around that is that the scheme is expanding to new countries: Germany, France and South Korea.

Born in Hamburg but growing in popularity in the UK, Wees will be a joint UK/Germany Artist on the Rise. Expect the usual mix of exclusive content and YouTube events, including a livestream of Wees’ “first ever concert” from her home city on 1 July, to be broadcast on her YouTube channel.

That channel currently has more than 347,000 subscribers, with her breakout track ‘Control’ notching up 44m views for its official music video.

Written by: Stuart Dredge