elk live

In August last year we wrote about Aloha by Elk, a tool to help musicians livestream their performances, but also to collaborate  in real-time on rehearsing and recording music. Now Elk, the Swedish audio tech firm behind Aloha, has launched it commercially under the new name of Elk Live.

The product remains the same in its essentials: an audio network hub called the Elk Live Bridge and a companion app with video chat and monitoring controls. The promise is that up to five musicians can hook up and “play like you’re in the same room”, with ‘perceived latency compensation’ tools for musicians who are further apart.

The system is being sold in the US, Canada and Europe, with the Bridge costing $399, and access to the app and service costing $15.99 a month – both minus tax.

There’s an interesting history behind this, too: we interviewed Elk CEO Michele Benincaso back in 2017 about his startup Mind Music Labs, which was working on smart instruments. A pivot and rebrand later, that’s Elk.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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