instagram reels

Twitter has been testing its new ‘Super Follow’ feature to help individuals charge for their tweets. Now Instagram is going down a similar path with ‘exclusive stories’.

Still in testing, it will enable Instagram users (well, the ones that have access to the feature anyway) to make some of their story posts only available to ‘members’ – the implication being that this would be a subscription-based tier. TechCrunch has the details.

Meanwhile, Instagram boss Adam Mosseri has been talking about the bigger picture of how the app is evolving. “We’re no longer just a square photo-sharing app,” he wrote in the post accompanying his video announcement, which outlined Instagram’s focus on creators, video, shopping and messaging.

“We’re also going to be experimenting with how do we embrace video more broadly: full screen, immersive, entertaining, mobile-first video. You’ll see us do a number of things, or experiment with a number of things in this space over the coming months,” he said, later making it clear who Instagram sees as its key competitors. “TikTok is huge, YouTube is even bigger, and there’s lots of other upstarts as well…”

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Stuart Dredge

Music Ally's Head of Insight

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