Mandolin was one of the startups that popped up last year helping artists to livestream concerts, raising $5m of seed funding in October 2020 to build out its business. Now it’s raising money again: $12m this time in a Series A round co-led by 645 Ventures and Foundry Group.

The company is also thinking hard about its potential role in the music industry once physical concerts return at scale in those countries where live music remains locked down.

It’s touting an idea called ‘Live+’ – essentially the hybrid model where physical concerts can also be watched (usually with a paid ticket still) online by fans who live elsewhere in the world or who missed out on physical tickets.

“As artists return to performing in sold out venues, Live+ will undoubtedly become a can’t-live-without digital complement that amplifies live shows,” said CEO Mary Kay Huse.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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