deezer asmr

We didn’t expect to be starting our day listening to Sir Tom Jones hissing ‘What’s New Pussycat?’ out of our speakers, but that’s 2021 for you.

Jones has re-recorded his famous track for Deezer as part of the streaming service’s new push around ASMR content.

That’d be Autonomous Sensory Meridian Response: sounds designed to give your scalp a tingle (or, depending on your preferences on YouTube, a chance to hear people crunching fried chicken or suggestively rubbing microphones in varying degrees of undress).

Deezer is steering clear of that, thankfully: instead, it’s gathering ASMR content into a dedicated channel, and commissioning some artists to rework their hits for it. Besides Jones – a bit too Hannibal Lecter if we’re honest – it’s got Alicia Keys doing ‘Fallin”; James Blunt whispering ‘You’re Beautiful’; Ava Max chilling down ‘Kings & Queens’; and Yungblud offering a quietened version of his ‘Parents’ track.

Playlists (including ‘ASMR Cats’ which is our new go-to alternative to doomscrolling tweets about Covid-19 or right-wing buffoons) are also along for the ride.

EarPods and phone

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