We didn’t expect to be starting our day listening to Sir Tom Jones hissing ‘What’s New Pussycat?’ out of our speakers, but that’s 2021 for you.
Jones has re-recorded his famous track for Deezer as part of the streaming service’s new push around ASMR content.
That’d be Autonomous Sensory Meridian Response: sounds designed to give your scalp a tingle (or, depending on your preferences on YouTube, a chance to hear people crunching fried chicken or suggestively rubbing microphones in varying degrees of undress).
Deezer is steering clear of that, thankfully: instead, it’s gathering ASMR content into a dedicated channel, and commissioning some artists to rework their hits for it. Besides Jones – a bit too Hannibal Lecter if we’re honest – it’s got Alicia Keys doing ‘Fallin”; James Blunt whispering ‘You’re Beautiful’; Ava Max chilling down ‘Kings & Queens’; and Yungblud offering a quietened version of his ‘Parents’ track.
Playlists (including ‘ASMR Cats’ which is our new go-to alternative to doomscrolling tweets about Covid-19 or right-wing buffoons) are also along for the ride.
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Tools :: Wyng
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