FitXR is the British startup that made a name for itself with a virtual reality boxing app, which has since expanded into dance and high-intensity interval training workouts too. It is also expanding its catalogue of licensed commercial music, moving beyond the production music that its service began with.

This week, the company added tracks from Warner Music, Sony Music, Spinnin’ Records, Defected, Armada Records, Hospital Records and other labels, while setting out plans to source music from independent artists too – and yes, that includes paying them.

The growth of the company’s licensed music catalogue comes as it also moves away from being an app that people paid to download, then bought extra workout packs within it. The model now is subscription: $9.99 a month for a membership (currently available on the Oculus Quest version of FitXR) that includes multiplayer workouts and new classes every day.

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Stuart Dredge

Music Ally's Head of Insight

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