The South African recorded music market looks set to return to growth in 2021, after enduring a difficult 2020.
Recorded music income in South African shrank by some 2.8% last year, according to Music Ally’s local sources, as physical music sales and performance rights income plummeted. South Africa did see a big growth in streaming revenue in 2020, at least in percentage terms, but this wasn’t enough to compensate for other losses.
Temi Adeniji, managing director of Warner Music South Africa and SVP, strategy, Sub-Saharan Africa, says she isn’t worried by the result. “I think it’s clear that every market has been impacted by Covid,” she explains in our new country profile. “All the trends in South Africa before the pandemic were showing growth which was a real positive. However physical was in decline, so when Covid coincided with the drop in physical revenue we’ve seen that recorded music revenue take a bit of a hit.” Read the full country profile here.
Image by imagephotography / Shutterstock.com
Tools: platforms to help you reach new audiences
Tools :: We Are Giant
With “fan communities” being on every artist’s team’s mind, we’re fans of the fact that…