Behind The Campaign: Vacations


In summer 2020, Australian band Vacations saw their 2016 track ‘Young’ suddenly go viral on TikTok after fans of TV drama Skins cut footage of the show to the song. Arielle Rubin (marketing manager), Cian Walsh (analytics specialist) and Jelissa Lam (marketing manager and digital marketing manager for Vacations) at Nettwerk Music Group explain how...

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Written by: Eamonn Forde