Marketing

Peloton launches ‘Artist Series’ workouts for the Spice Girls


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We’ll tell you what you want, what you really really want. You want to pedal like billy-o until you’re a sweaty mess who can be smelt 12 miles away, to the back catalogue of the Spice Girls. Well, good news: Peloton will help you do exactly that.

The fitness tech firm has joined in the 25th anniversary celebrations of the group’s debut single ‘Wannabe’ with its latest Artist Series workouts. The Peloton x Spice Girls Artist Series launched this week as part of Peloton’s service, with a series of classes using the group’s music – from cycling to yoga.

This is all part of Peloton’s continued exploration of music features, which also recently included a ‘festival’ called All for One 2021. Three days of workouts themed around specific artists, from Daddy Yankee, Doja Cat, Major Lazer and Imagine Dragons to Pearl Jam, Tina Turner and Alice Coltrane.

Stuart Dredge

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