TikTok has reached an important new milestone, at least if analytics firm Sensor Tower’s latest number-crunching is correct. It claims that TikTok has become the first non-Facebook mobile app to reach 3bn downloads globally. That figure includes the iOS version of its Chinese version Douyin, but does not include downloads from non-Google Android app stores, so the true figure will be higher.
The report goes on to claim that TikTok was installed nearly 383m times in the first half of 2021, with Q2 its fourth biggest quarter since launch.
However, BBC News reports on a less positive story for TikTok: the strike by Black creators (#BlackTikTokStrike) in protest at the longstanding issue of the dances they create being adopted by white creators on the app, and what they see as a lack of acknowledgement or credit. There’s an impact on music here too: the report suggests that Megan Thee Stallion’s latest track ‘Thot Shit’ has been hit by the strike, with Black creators declining to make a dance for it – as part of the wider strike, rather than any issue with the artist herself.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…