We wrote about startup Flymachine in May this year when it launched as a platform for virtual events, including livestreamed concerts with built-in video chat and interactivity for artists and fans. Now the company has announced an impressive funding round: $21m from VC firms including Greycroft Partners and SignalFire, as well as individual investors from the music industry.
The company’s plans are evolving too. It’s still developing its technology to make livestreams more social and spatial, but it is also working with a number of real-world venues on plans for ‘hybrid IRL-virtual events’ as physical concerts get back up and running.
Lion Babe, K.Flay and the Black Angels are among the artists who have already tested it out. “We’re creating something different: a digital venue of the future, an art medium, and a social meeting place,” said CEO Andrew Dreskin, previously the founder of ticketing firm Ticketfly.