7digital signs up to use Super Hi-Fi’s audio technology


We spotted the potential of startup Super Hi-Fi back in 2019, and talked to the company about its plans to use AI to make streaming services sound more like traditional radio – with automated mixing, branding stings, announcements and interview clips.

Since then we’ve followed its partnerships with the likes of UMG, Napster, Sonos, iHeartRadio and Peloton. This week there’s another one for the list: B2B firm 7digital. It will be using Super Hi-Fi’s tech as part of its playlisting and curation tools for its own clients. So, when companies launching a streaming service (or in the case of social apps and fitness tech firms, using music as part of their services) work with 7digital, they will also have access to Super Hi-Fi’s “audio stitching” and automation tools. With the partnership announced, we’ll be interested to see which services make use of this.

Written by: Stuart Dredge