Happin is one of the companies trying to build a platform that can work with livestreamed concerts as well as physical events. The Canadian startup has just raised a $1.2m seed funding round to continue developing its service, which includes ticketing, livestreaming, ‘audio afterparties’, virtual gifting, merch sales and fan voting among other features.

The company says its technology can already support livestreams for 40 million viewers, with up 10 million of them ‘conducting real-time interactions’.

Happin already has deals with venues including Thunder Studios in LA, The Bowery Electric in New York, and Markham Fairgrounds and The Axis Club in its home city of Toronto. “This fresh infusion of working capital will help us scale our operations while bringing more fans, artists, promoters and venues together from around the world,” said CEO Alex Li.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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