Chinese streaming service NetEase Cloud Music has been holding ‘season two’ of its Galaxy Album Music Camp, a seven-day music workshop. It’s an interesting insight into how the service is working with independent musicians in China.
More than 3,000 applied to take part, with 15 chosen for an event which mixed seminars on writing lyrics and melodies with lessons on sound mixing, editing and other production tasks. During the course, the artists worked on new songs alone and in collaboration, which were then marked by instructors, with the promise of “prize money but also promotion, streaming support, copyright interests, and contract opportunities” according to NetEase Cloud Music.
This is part of the spirited competition between NCM and Tencent Music (which has its own Tencent Musician program) to attract independent musicians to their platforms. NCM says it had more than 230,000 of them by the end of 2020, up from 20,000 in 2016.