Marketing

YouTube Shorts gets a BTS #PermissiontoDance challenge


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Hashtag challenges and dance contests have become such an important part of TikTok that rival apps (and bigger digital services getting into short-video) couldn’t help but adopt them too. YouTube Shorts is no different, and as the service continues its rapid global rollout, it has snagged a partnership with K-Pop giants BTS.

They have launched the ‘first ever worldwide dance challenge’ on YouTube Shorts based around their new track ‘Permission to Dance’. It kicks off on Friday, with fans encouraged to share 15-second videos of themselves doing the dance moves from the song’s video – which has more than 175m views 10 days after its release on YouTube. BTS will be releasing their own compilation video of the best fan clips from the challenge too.

The contest may be a YouTube Shorts thing, but unsurprisingly fans (and, indeed, BTS themselves) are already using the #PermissionToDance hashtag elsewhere too.

 

Image by _JStone / Shutterstock.com

Stuart Dredge

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